USO DE YOUTUBE Y SU RELACIÓN CON LA INTENCIÓN EMPRENDEDORA EN UNIVERSITARIOS DEL LIMA, 2021.
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Abstract
The objective of this article is to make a correlation between the use of YouTube and the entrepreneurial intention in university students in Peru. Initially, some antecedents related to the YouTube platform and the entrepreneurial intention are raised; Subsequently, a conceptualization of the use of YouTube as an entrepreneurship tool is carried out, and finally, the entrepreneurial intention is emphasized as a capacity in university students. It was concluded that there is evidence to affirm that the use of YouTube is significantly related to the entrepreneurial intention of the university students surveyed, with the Spearman Rho correlation coefficient of 0.399, in which there is a moderate correlation between the variables
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